Indyglo Branding

Indyglo required a new fresh brand to match the look of their new clothing lines for 2013.

The soft curved lines of the 2011 brand was thrown away and a more edgy font family was introduced, along with a new set of brand guidelines for any future online and offline design material.

The logo was split into two colours, highlighting both parts of the brand name (Independent and Glow), and this led to propose a radical idea for the e-commerce store – a logo that changed design/colour with every load of the site, with one of 35 new designs that matched the new range of custom fabrics launched by Indyglo at the same time – a perfect way to promote both brand and fabric choices.

Adobe Photoshop, Illustrator


December 2012