Lead design on a wide range of on-line banner advertisements for Audi, featuring many of the brands car ranges including the A3, A4 and the all-new (circa 2003) Aluminium A8.
Worked closely with Audi UK to follow and adhere their strict design guides, every advert was created perfectly ‘on-brand’.
The A3 banner was unique, in that it was made in Flash and was animated in the usual way until the last frame, when the banner then became a small form that the viewer could enter a few details in order to request a printed brochure direct from Audi.
This was a first for not only the Shropshire Star and regional publishing houses in UK, but also Audi worldwide who picked up the idea 2 years later and ran with it nationally. The initial idea right through to it its final production was conceived and developed in-house within the Shropshire Star digital team.
The Shropshire Star team also created a hidden area on-line that Audi could view past, current and up-coming campaigns remotely at any time.
Adobe Photoshop, Flash, Dreamweaver, Fireworks, PHP Database