Just had to say a little something about Honda’s new Power of Dreams advert – It is brilliant!
Shot in New Zealand and Barcelona, the two minute spot features a guy riding/driving a range of Honda vehicles, right from the 50’s Monkey Bike, through the Super Cub C100, ATV (Quad), S600, Goldwing, 60’s Isle of Man TT Racer, S2000, NSX, Fireblade, a 1963 Formula One car, modern F1 car, 225hp Powerboat and finally onto a hot air balloon.
The ad is the latest in the company’s ‘Image Up’ campaign which has also produced the ‘Cog’ ad for the new Accord and the ‘Hate Something-Change Something’ advert for their new Diesel engine earlier in 2005.
Keep a look out for the next ad, which should appear in January-February when the new Civic arrives here in the UK.
Oh, and in case you’re wondering – the song on the ad is called ‘The Impossible Dream’ by Andy Williams.