Honda F1 buyout
Posted on February 28, 2009, by Darren, under Honda.
It appears that Honda F1 have found buyers for the F1 team in form of Ross Brawn and other execs. Although unconfirmed, Honda will test soon at Silverstone and Barcelona.
Update: The team will now be known as Brawn GP.
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Honda F1 2008
Posted on January 29, 2008, by Darren, under Cars, Honda, Technology.
Honda F1 have just announced their 2008 car (right). The team are punting this as a vast improvement on last years car, which lets be honest, isn’t a difficult thing to pull off.
With Ross Brawn (ex Ferrari) now in charge as team principle things could be on the up this season, although they’ve got quite a challenge to pull themselves back to where they were in 2006 so best not to hope for too much straight out of the box in Melbourne in a few months time.
Check out the full story – Honda World | Honda F1 Racing
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Update – Formula One pics
Posted on February 14, 2006, by Darren, under Cars, Photography.
More photographs have been added to the F1 section – including the one above of Mark Webber’s Jaguar that came roaring towards me a 50mph+ whilst I was kneeling down in his pit box and not paying much attention! Still… I got a great shot out of it!
View the Formula One photographs
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The Power of Advertising
Posted on December 27, 2005, by Darren, under Cars, World/Web News.
Just had to say a little something about Honda’s new Power of Dreams advert.
It is brilliant!
Shot in New Zealand & Barcelona, the two minute spot features a guy riding/driving a range of Honda vehicles, right from the 50′s Monkey Bike, through the Super Cub C100, ATV (Quad), S600, Goldwing, 60′s Isle of Man TT Racer, S2000, NSX, Fireblade, a 1963 Formula One car, modern F1 car, 225hp Powerboat and finally onto a hot air balloon.
The ad is the latest in the company’s ‘Image Up’ campaign which has also produced the ‘Cog’ ad for the new Accord and the ‘Hate Something-Change Something’ ad for their new Diesel engine earlier in 2005.
Keep a look out for the next ad, which should appear in January-February when the new sexy Civic arrives here in the UK.
If anyone wants the PoD ad I have a 30mb high-quality version I can send them (just drop a note in the comments 
).
Oh, and in case you’re wondering – the song on the ad is called ‘The Impossible Dream’ by Andy Williams (download the MP3).
View the advert : Click here for the full spot | Click here for main PoD site.
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